What began more than 50 years ago as a mail-order coffee business has now, literally, grown into “a “world of its own.” With its own content, timelines and customers who now enjoy a product range that has evolved and grown considerably since the early days of Tchibo. In the early 1970s, Tchibo started expanding its offerings to include a few choice consumer goods. Today, each week Tchibo offers its customers a new selection of roughly 30 products based on a common theme, under the heading “A new experience every week.”
And the Tchibo world goes far beyond consumer goods: we have now made a name for ourselves in the travel, mobile and financial services businesses as well. Typically Tchibo!