Increasing the proportion of recycled and certified materials in our products is a good milestone. However, the biggest challenge is to close material cycles by ensuring that all products, from packaging and textiles to our hard goods, are as recyclable as possible and can be reprocessed into new products after use. This requires innovations in production, disposal, sorting and recycling along the value chain and product life cycles.

The aim is to move away from the conventional, linear business culture and towards a circular economy! To achieve this, we rely on the core ideas of circularity.

Tchibo is exploring circular innovations for sustainable impact and economic benefit. As the implementation of the circular economy requires fundamental changes to our value chain, we have developed the Circular Solutions Pattern Cards: a systematic analysis of Tchibo's circular activities to support us in our transformation.