Our sustainability strategy is based on precise analyses of our impacts. Using materiality, risk, and hotspot analyses, we identify risks and opportunities along our value chains. When developing solutions, we actively incorporate the perspectives of factory workers and farmers to tailor our measures in a targeted and effective manner. We focus on continuous, effective improvements rather than the status quo. Where our own options end, we specifically seek collaborations for sustainable, long-term change.

Global supply chains are highly complex – at Tchibo, too, hundreds of suppliers, producers, and hundreds of thousands of small farmers work together before a product reaches the shelf. To achieve targeted impact within this network, we rely on tailored measures, extending transparency, traceability, and analytics.

Our strategy is based on our materiality and risk analyses: We continuously analyze our value chains, identifying opportunities, risks, and hotspots. In doing so, we actively involve key stakeholders such as the people in our supply chains, partners, employees, NGOs, and customers. Another key tool is our issues management, which we use to identify social developments at an early stage and strategically evaluate them – in order to minimize risks and seize opportunities for sustainable market development.

Since 2012, we have been reviewing and expanding our supply chain strategy matrix, which we use to rank our fields of action and topics according to their materiality. In 2024, we realigned our materiality analysis according to CSRD criteria and are currently reviewing and further developing our strategy accordingly.

We have divided our business into 4 fields of action and 12 thematic areas:

Within the fields of action, we focus on the topics where we have the greatest risks, impacts and opportunities in our supply chains and product ranges:

With our position papers, we take a stand on current social, political and legal issues.