Coffee

Since our founding in 1949, Tchibo has stood for quality and the highest level of enjoyment, which our consumers can enjoy with every cup of coffee. As a family business, we are driven not only by our passion for good coffee, but also by the values that shape our company and our actions. And this applies especially to the origin of our coffee, because "The future needs origins." For us, this means that the better off people and the environment are at the source, the more confidently we can shape the future. It is our promise to respect and protect the product, people, and the environment at all times. It is a commitment to sustainability that is reflected in every cup of Tchibo coffee.

Video | 2026

If we want to keep drinking coffee in the future, NOW is the time to act. Climate change, crop failures, and poverty are threatening the future of coffee. Solutions are needed—now more than ever. At Tchibo, we focus on participatory approaches, based on the principle of collaboration rather than top-down mandates, while concentrating on the most pressing needs. In this way, we empower the farmers and their communities, and the future of coffee.

Flyer | Distributed in Tchibo shops | 2024

What goes into the cup matters to us: good coffee doesn’t just grow on trees—there is a lot of hard work behind every single bean. On top of that, climate change and market structures make life difficult for the farms. If we want to keep enjoying truly great coffee in the future, we need to act now.

Magazine Edition 02 | Coffee | Change & Impact | 2026
Coffee wakes you up – but is the industry awake to change?

12.5 million coffee farmers worldwide are grappling with climate change, poverty and a lack of prospects. The burning question: How do we secure the future of coffee? And how do we empower the people who grow it? For this "what the future needs" magazine, we sought out conversations with various experts and discussed with them: What does the future of coffee need?