We're reducing the materials we use: To avoid and reduce packaging, our packaging developers examine each product—both non-food and coffee—and assess how much packaging it requires for protection. In 2020, as a packaging reduction measure, we eliminated plastic bags for textile products. By using new cardboard packaging, we now save 30 million plastic bags every year. In 2021, we further reduced packaging for many non-food items. For example, by reducing the size of the packaging for socks, we can save up to 50% cardboard.

To ensure the materials can be reused, we are continuously improving the recyclability of our packaging. For non-food items, 98% of the packaging is already recyclable. Examples of non-recyclable packaging that we are still working on include cushioning materials such as Styrofoam for protecting furniture and packaging for our jewelry.