WE STEP IN - for people and planet

The Marketing For Future Award, Germany’s first award for marketing and communication as a driving force for a sustainable future, by BAM! Bock auf Morgen, honors creative, substantive approaches to communication and marketing. We are nominated for our "what the future needs" magazine series!

We are part of a cross-industry collaboration coordinated by CIRCULAR REPUBLIC that brings together various stakeholders from the textile and waste management sectors. A report containing recommendations for a well-designed Extended Producer Responsibility (EPR) system in Germany was now published.

How does coffee ground waste become a new raw material? Together with partners, Tchibo Austria has developed coffee-soil pellets that expand into nutrient-rich potting soil, keeping these valuable materials in the loop. Tune in to the new episode of our Tchibo podcast!

A unique flavor profile from Brazil and Tanzania, featuring delicious coffees from two Tchibo farms: Machare Farm in Tanzania and Ipanema Farm in Brazil. Working together with local farmers, the farms implement forward-looking, sustainable cultivation practices.

As part of the new textile repair service launched with our partners Repair Rebels and Bridge&Tunnel, Tchibo customers can send in selected garments for professional repair. This is an important step toward making the circular economy more practical for everyday life.

The Sustainability Summit in Hamburg is coming up, and we’ll be there! Our colleague Darius is part of the panel "Reporting, Regulation, Reality – How Sustainability Managers Navigate Between Transparency Obligations and Implementation" on the main stage. Save the date!
Image: Sustainability Summit

Individual consumption as a lever for social change: Tchibo and Wir sind Robin Hood are launching a joint impact collection to promote global access to clean drinking water via Viva con Agua. Discover the collection now – exclusively at Tchibo.

The Coffee Barometer shines a light on the current state of sustainability within the global coffee sector. Fifteen of the world’s largest roasters and traders were assessed on three dimensions: transparency, procurement practices, and environmental and climate commitments. Tchibo is included, too.

Deposit instead of packaging waste: Tchibo is the first company in the Austrian retail sector to launch a reusable deposit system for loose coffee beans. This pilot project is being launched in Vienna and Graz in partnership with the reusable packaging specialist circolution.

We are happy to support and share the report "Benchmarking Coffee Production and Climate Risk", published by TechnoServe and backed by UNIDO and leading coffee companies. It highlights where farmers are most vulnerable to climate change and identifies opportunities to strengthen the sector’s future.

Anyone seeking to make a difference in the world of coffee today must take responsibility - and bridge the gap between good intentions and genuine change. An issue dedicated to effectiveness: The Tchibo Kaffeereport 2026 (incidentally, already the 15th edition!) focuses on the topic of "Impact."

Sustainability is a team sport, not a competition: Meet our colleague Kristina at the HDE Sustainability & Retail Summit on the panel "From Legislation to Shelf: How Retail, Industry, and Startups put Responsibility into Practice." Save the Date!
Image: Handelsverband Deutschland – HDE e.V.

We are proud to be partners of CIRCULAR REPUBLIC and to jointly advance the circular economy through the "Textile EPR Precursor" project. The goal: to pilot a holistic circular transformation in practice and to drive forward Extended Producer Responsibility (EPR)!

Part 2 of this series focuses on the on-site training sessions in Vietnam: It covers the growth of coffee plants - but also personal growth of people. No one-sided lectures, instead it’s all about active participation. Discover here how participatory approaches work within our Tchibo Coffee Program.

In this two-part series from Umweltdialog, join our colleague Fanny on her journey to Vietnam - a country that excels at producing coffee, yet remains poor. This is precisely where the Tchibo Coffee Program steps in: its goal is to improve farmers' incomes and stabilize their living conditions.

For the fourth time now, we are offering "Kahawa Skuli" - the school coffee from Tanzania. Launched in 2017 in collaboration with our partner City Coffee Ltd, the "Tanzania Coffee Clubs" initiative now involves seven schools and over 1,200 young farmers across the Mbeya and Songwe regions.

In 2025, WCR, with support from member companies and in collaboration with its global partners, made tremendous progress toward the development and distribution of tomorrow’s climate-resilient coffee varieties. We are part of it! Click here for the newly released 2025 annual report.

A glimpse into our current Non Food assortment: The CN3 furniture series embodies our commitment to quality and durability. It features a timeless, modular design, robust construction, scratch-resistant surfaces, and flexible adaptability through additional modules like fronts, casters, or drawers.

This year, Earth Overshoot Day for Germany falls on May 10. This day marks the date on which humanity has consumed more ecological resources than can be regenerated within a year. Learn more about our commitment to the environment and climate.

What does it take to make implementation work in practice? Meet our colleague Lena at next SASI Lunchbreak „Making Due Diligence Work in Practice“ on 7th May 2026, from 13.00 to 14.00 p.m. CET. Save the Date!

Data use, supply chain transparency, and reporting standards: Pablo represented Tchibo on the panel "Understanding Supply Chains: Ensuring Sustainability and Resilience" at the Sustainable Economy Summit on April 22 in Berlin. Click here for the recording.
Photo: Sustainable Economy gGmbH_Jörg Farys

Under the title "Change and Impact", we are addressing the future viability of coffee: How can we strengthen farmers' economic resilience and prepare them for the consequences of climate change and other crises? We are looking at challenges, but also opportunities and concrete measures.

We are proud to be member of the Coffee Canopy Partnership! By combining high-resolution satellite imagery and AI technology, together we’re identifying deforestation risk, supporting landscape restoration and protecting the livelihoods of millions of smallholder farmers for generations to come.

We have further reduced our CO2 emissions in transport and logistics and have received the Lean and Green 3rd Star today for this achievement. GS1 Germany awards the 3rd Star to recognize the company's progress in reducing greenhouse gas emissions over several target periods.
Photo: GS1

Two years after its launch, Tchibo’s “Coffee2Stay” programme is having a tangible impact at source in our countries of origin: Already 22,000 farms in nine producing countries have been reached – significantly more than last year. More in our current press release.