The vegan "Coffee Lover Sneaker", produced by Tchibo in partnership with VLACE, has now won the prestigious "PETA Vegan Award Fashion 2025" in the "Best Vegan Sneaker" category. No question: the shoe has style, causes no animal suffering and smells almost like coffee

This is because the sneaker integrates materials such as grape and coffee leather, with the brown coffee leather being obtained by means of a unique utilisation of roasting residues from Tchibo's own Hamburg roasting plant. This technological innovation not only promotes sustainability, but also conserves resources and avoids waste within the production processes. Together with VLACE, Tchibo shows that stylish and robust trainers can also be made without using animal leather.

"We are delighted about the award for the Tchibo Coffee Lover sneaker, which is a sign of our successful collaboration with PETA," explains Johanna von Stechow, Director of Corporate Communications at Tchibo. "This partnership challenges us to continuously address important animal welfare issues and develop innovative and sustainable solutions."

The Vegan Award is presented annually by the animal rights organisation PETA Germany to the best animal-friendly products, innovations and online shops in various categories. This provides additional recognition for companies and brands that offer innovative vegan alternatives.

Find out more about the offer and the Peta Award here.