Podcast

5 cups a day

Here’s something for your ears and your cups! On '5 cups a day', you'll hear discussions, information, reports, and life hacks with prominent guests on the topics of coffee love and sustainable living. Because: Being good and saving the world isn't always easy. And then there's the eternal question: Espresso or filter coffee?

#141 - Bye Matcha? Ube is the new purple trend drink?
Matcha today, purple tomorrow? If you’re active on TikTok or Instagram, you’ve probably already seen it—the bright purple ube latte. It’s even starting to appear in a few cafés in Hamburg. Eye-catching, photogenic, and somehow almost too good to be true. But behind the hype lies not an artificial color filter, but a traditional tuber from the Philippines: ube, the purple yam. Ube brings not only color to the cup, but also an exciting story. The root has long been a staple of Filipino cuisine, where it is traditionally used primarily in desserts. Now it’s increasingly making its way into cafés and becoming a trendy drink here. In the latest episode of 5 Cups a Day, we get to the root of this new hype drink: What can the purple tuber do?
Karina Schneider - 26.05.2026
#140: Not all cups are created equal – the coffee cup affects the taste
In the new episode of “5 Cups a Day”, we taste and reflect – specifically on how the taste of coffee changes depending on the shape, color, and texture of the cup, and much more. We discuss which colors make the coffee taste particularly good, what role the thickness of the cup’s walls plays, and how paper cups stack up in comparison. Tune in and maybe you’ll find a new favorite cup.
Karina Schneider - 10.05.2026
#139 Will there still be coffee tomorrow? Live from the KLARTEXT event in Berlin
“I stopped shopping at Tchibo after the last price hike.” “And then everyone’s surprised when the customers stop coming.”
Sandra Coy - 22.04.2026
#138 Packaging Stories (2/2): Can capsules be sustainable?
Coffee capsules are often dismissed as bad for the environment. But is the issue really that clear-cut?
13.04.2026
#135 The future of coffee tastes nutty: How sweet lupin enriches your coffee culture
Coffee knowledge to go
Could climate change threaten your morning coffee enjoyment?In the new episode of "5 Cups a Day," we take a closer look at the versatile sweet lupin. Together with Monika Heyn, product developer at Tchibo, we discover how this unique legume is used to create an innovative coffee blend. We discuss everything you need to know: What is the caffeine content? What do you need to know about allergens? How do sweet lupins make our coffee more sustainable? What makes the coffee-lupin blend so special in terms of taste? And could this blend really be the future of your cup of coffee? Find out – and experience an exciting blind tasting to see if we can taste the difference compared to 100% coffee.
Karina Schneider - 16.02.2026
#134 Food developer: Franzbrötchen and instant coffee
Job Special
Our mini-series "Working in Coffee Paradise" continues – and this time it's going to be particularly delicious. We're taking you to where all the "delicious" things happen at Tchibo. Our guest is Susanne Tadeus, Head of Development Food & Instant. For 33 years, she has been shaping Tchibo's world of enjoyment beyond roasted coffee – from ready-to-drink and coffee-to-go to cakes, Franzbrötchen, bowls and snacks to tea and instant coffee. In short, she defines how these products look, taste and perform throughout the day in our stores – so that your moment of enjoyment is truly a moment of enjoyment. 
Sandra Coy - 02.02.2026
#133 Trade is change – sales depot
Job Special
You push your shopping trolley through the supermarket. Your mind is on autopilot. You just want to get everything done quickly, but then you stop. In front of a coffee shelf.This is where Valentine's job begins.Our mini-series "Working in Coffee Paradise" continues, and this time it takes us to the place where purchasing decisions are often made in a fraction of a second: the food retail sector. In the new episode of our podcast "5 Cups a Day", we talk to Valentin Marinovic, Team Leader Coffee Depot at Tchibo. He is responsible for the brand presence of Tchibo and Eduscho coffee in supermarkets – exactly where autopilot suddenly becomes gut feeling.Because 70% of all purchasing decisions are made in the supermarket – and around 80% of them are emotional.
Sandra Coy - 19.01.2026
#132 Dream job: Coffee buyer
Job Special
Our mini-series "Working in coffee paradise"continues - and we start the new year with a job without which coffee simply wouldn't flow at Tchibo. Because before espresso, filter coffee or caffè crema end up in our cups, their journey begins thousands of kilometres away: on volcanic soils, in the high altitudes of the Andes, on small farms in Latin America.our new episode of "5 cups a day" features Theda Behrens as our guest. She is Tchibo's coffee buyer for Latin America and a lot of things come together for her.
Sandra Coy - 05.01.2026
#131 Glitter bingo: About coffee in showbiz!
What do bingo, glittery suits and cappuccino have to do with concentration, attitude and joie de vivre? Quite a lot - at least for Hendrik Menken, entertainer, presenter, PR professional and cult figure on the German bingo scene for over 20 years.In the new Christmas episode of "5 cups a day", Hendrik alias Ricardo M. is a guest and talks to presenter Ralf Podszus about his life between stage and backstage and about his great passion: coffee. Six strong cappuccinos a day are not an exception for him, but the rule. Always with three shots. Always WITHOUT cocoa powder.Hendrik takes us behind the scenes of show business and tells us why coffee is much more than just a stimulant for him.
Sandra Coy - 15.12.2025
#130 The scent of coffee while shopping: Into a shopping frenzy with the scent of coffee
Coffee knowledge to go
Does the smell of coffee really make us more willing to buy? Yes! And more than you think.Imagine entering a shop and the smell of fresh coffee immediately hits your nose: warm, aromatic, familiar. And suddenly you feel more at ease and perhaps stay a little longer. Coincidence? Not at all.In our new episode "Five cups a day", we reveal why the smell of coffee acts almost like an invisible salesperson in retail. How fragrance not only lifts our mood, but also influences our purchasing decisions. We are joined by coffee sommelier Indre, scientist Gerhard and coffee spokesperson Karina.
Karina Schneider - 08.12.2025
#129 A second life for our Tchibo IT
Refurbished (2/2)
Insert: At the bottom of the text you can find out how you can get your hands on refurbished Tchibo IT devices at a favourable price (Christmas is coming).First things first: Handling our Tchibo IT devices with care makes a big difference in avoiding electronic waste and actively living sustainability.
Sandra Coy - 24.11.2025
#128 Refurbished (1/2): A second life for our fully automatic machine!
"Refurbished" - i.e. reconditioned instead of simply used - stands for a completely new understanding of product value: tested, cleaned, repaired and with a guarantee. In this way, we give our Esperto Caffè a second life and our customers the opportunity to experience sustainable and price-conscious coffee enjoyment.
Sandra Coy - 10.11.2025
#127 Fully automatic machine life hacks - with 5 tips for better coffee
Coffee knowledge to go
Here are five important tips from our latest podcast episode "Lifehacks for the fully automatic coffee machine - 5 tips for better coffee" by coffee sommelier Indre.
Karina Schneider - 27.10.2025
#126 Hairy mission: Climate & hairdresser
Hamburg is making climate history! It could have something to do with 5 cups a day and a hairdresser... In any case, the "Hamburg Future Decision" won the referendum on Sunday.This means that we Hamburg residents will have to bring forward our climate target from 2045 to 2040 - as a legal obligation. 53.2% of voters were in favour - despite fears of restrictions in everyday life.This election result may be down to Yusuf, a master hairdresser from Hamburg. We recently visited him in his Layers hair studio with our podcast equipment. And a little desperate. How can we communicate our ambitious Tchibo climate targets, we asked him, without our customers switching off straight away? But rather join in?A hairdresser is known to have his ear close to the people, we thought. Our expert Kristina, Head of Environment & Circularity, has taken a beautiful holiday hairstyle with her on top!
Sandra Coy - 13.10.2025
#125 Creativity booster and pleasure bringer - coffee as a superpower. Facts from the Coffee Report 2025
Coffee knowledge to go
Finally, facts and figures again, or in our case: coffee consumption, coffee habits, coffee preferences - we have plenty of hot facts about our favourite drink in the new episode of "5 cups a day" coffee knowledge to go.From the question of how many cups it takes to be creative to exciting price differences across Europe. The new episode will be inspiring in the cup - that's a promise! Because the Tchibo Coffee Report 2025 focuses on the exciting topic of "creativity". A little spoiler: 63% of Germans believe that the world would be less imaginative and courageous without coffee! Incidentally, we also clarify what the question "Are you still coming up for a coffee?" - and of course the answer to it, and why some people prefer to do without latte art.The eagerly awaited answers can be found in this year's coffee report, with all the important facts, figures and data about our favourite bean. Together with Brand eins and Statista, we asked German coffee drinkers how much creativity is allowed when it comes to coffee and, more importantly, does coffee provide flashes of inspiration?
Maraike Kahlstorf - 29.09.2025
#124 EcoBeautyScore - How green is my cream?
Is your favourite cream really sustainable? And how can you even tell? This episode of "5 cups a day" is about the EcoBeautyScore - a new rating system that visualises the environmental impact of cosmetic products. Similar to the Nutri-Score for food, the scale ranges from A (very good) to E (high impact). This means you can finally compare creams, serums etc. transparently.Host Ralf Podszus visits our "sister colleagues" at Beiersdorf in Hamburg-Eimsbüttel. There he meets Dorle Bahr, Head of Sustainability Strategy & Reporting. She drives the sustainability agenda at Beiersdorf, is passionate about sailing - and drinks at least five cups of coffee a day. And Anke Pilzner, Global Claim Advisor & Expert for Green Claims. She ensures that sustainability communication remains honest - and loves doing puzzles to clear her head.
Sandra Coy - 01.09.2025
#123 How much latte macchiato does AI need?
In this podcast episode of 5 cups a day, Ralf Podszus talks to Tchibo AI boss Omar Hairani about the ecological light and dark sides of technology: How big is the footprint of ChatGPT & Co. Can AI use its computing power to protect the environment? And how is Tchibo dealing with the issue?We keep hearing that AI consumes an incredible amount of electricity and swallows water without end. We did the maths on a coffee scale during our AI deployment at Tchibo. And we're relieved: we use just as much electricity for the common AI tools in the house as a professional barista machine does in a year. So it's within reasonable limits. However, the global picture is different, which raises the question: is artificial intelligence a climate monster or an environmental saviour?
Sandra Coy - 19.08.2025
CALL ME YOUR HOT DATE - or who is the pad machine actually right for?
Tchibo Podcast
"WHO YOU GONNA CALL?" - Our coffee and coffee machine experts agree: if you're in a pinch and the only thing that can save you is a ready-made coffee, then it has to be the CALL ME PAD! In this podcast episode of "5 cups a day", Tchibo Coffee spokesperson Karina Schneider, coffee sommelier Indre Berendes and podcast newbie and Tchibo product manager Franziska Kroll explain why they are so enthusiastic about the pad machine.
Karina Schneider - 08.07.2025
Tchibo & donations: About giving and taking
TCHIBO PODCAST
Karina Schneider - 12.03.2025