Tchibo calls for implementation of EUDR
Hamburg,
Tchibo and other companies speak out against association demands to amend the EU deforestation regulation
Tchibo takes a clear stance on the current letter from several associations on the EU Deforestation Regulation (EUDR). What companies really need now is predictability and legal certainty instead of further postponement.
Our position on the EUDR
Tchibo is clearly against further amendments to the EU deforestation regulation that would require a new legislative process. Some associations, including the German Coffee Association, had recently called for this. Such changes would inevitably lead to prolonged uncertainty for all parties involved and result in high costs.
"What companies and supply chains urgently need now is legal certainty and stability," emphasises Pablo von Waldenfels, Director of Corporate Responsibility at Tchibo. In addition, the discussion on due diligence obligations is distracting from the actual priorities to relieve the German economy, namely low energy costs, fast planning and approval procedures, more speed in digitalisation and investment in infrastructure.
On 11 June 2025, Tchibo, together with well-known companies, including those from the coffee sector, appealed to the BMEHL not to make any further adjustments to the EU Deforestation Regulation.
More information for journalists:
Sandra Coy, Sprecherin Unternehmensverantwortung & Qualität
Phone: +49 40 6387-2818
E-Mail: sandra.coy@tchibo.de
About Tchibo:
Tchibo stands for a unique business model. The company uses its multi-channel distribution system to offer coffee and the Cafissimo and Qbo single-serve system, along with weekly changing non food ranges. In eight countries, Tchibo operates about 900 Tchibo shops and national online shops. The company is also represented in around 16,000 Depots at third-party retail outlets throughout Germany, of which around 8,000 also sell consumer goods. Founded in Hamburg in 1949, the family-owned company generated sales of 3.36 billion euros in 2024 with 10,452 employees worldwide. Tchibo is the roasted coffee market leader in Austria, the Czech Republic, Germany and Hungary and one of the leading e-commerce companies in Europe. Its sustainable business policies have earned Tchibo multiple national and international awards.