Vegan and cruelty-free: Awarded in the "Best vegan sneaker" category!

We are very happy and incredibly proud that our Coffee Lover sneaker was chosen as the winner in the "Best Vegan Sneaker" category of the PETA VEGAN AWARD FASHION 2025!

Our Coffee Lover trainers are made from a mix of grape and coffee leather: the brown coffee leather comes from roasting residues from our own Hamburg production facility in Süder-/Wendenstraße. This makes the sneaker 100% vegan and cruelty-free. Together with VLACE, we are demonstrating that stylish and robust trainers can also be made without the use of animal leather.

In addition to the sneaker, several other well-known brands were also honoured at the Peta Vegan Award in various categories - from the best vegan watch to backpacks and baby clothing.

"We are delighted to receive the award for the Tchibo Coffee Lover sneaker, which is a sign of our successful collaboration with PETA. This partnership challenges us to continuously address important animal welfare issues and develop innovative and sustainable solutions. Despite the high demands, we value the constructive dialogue that enables us to make progress and continuously improve our products in terms of animal welfare." Johanna von Stechow, Director Corporate Responsibility Tchibo

What is the PETA VEGAN AWARD?

Every year, PETA Germany honours the best animal-friendly products, innovations and online shops in various categories with the Vegan Award. This provides additional recognition for companies and brands that offer innovative vegan alternatives. With the increasing popularity of the vegan lifestyle, the demand for vegan clothing, shoes and accessories is also growing in the fashion sector. To recognise this positive development towards animal-free fashion, PETA Germany presents the Vegan Award in the fashion sector.