Nature conservation or securing livelihoods? How can smallholder farming families benefit from sustainable agricultural practices, preserve biodiversity, and simultaneously improve their livelihoods? For Tchibo, Pablo is part of the panel discussion recorded at Hamburg Sustainability Week 2025.

Coffee is not just a culture, but also a sensitive economic commodity – and currently under severe pressure. This is what the current episode of the ZWEIvorZWÖLF podcast is about – with Pablo of Tchibo as guest: "Coffee! Threatened by Climate Change: Challenges & Solutions."
Photo: ZWEIvorZWÖLF

What does sustainable specialty coffee cultivation in Tanzania look like? Participants can experience this on an "Safari Meets Coffee" tour. At the Tchibo farm Machare Coffee Estate, experts provode extensive knowledge about the origin and cultivation of coffee, as well as harvesting and processing.

Today we celebrate #CoffeeDay, because since our founding in 1949, over 75 years ago, everything we do has revolved around coffee: For the ultimate enjoyment in every cup. With our coffee program, we're committed to keeping it that way – today and tomorrow. With heart and responsibility!

The new Privat Kaffee Limited Guatemala combines the highest level of enjoyment and sustainability, as the project coffee from the Tchibo coffee program comes from Santa Bárbara, where we promote more sustainable coffee cultivation through the planting of shade trees through our coffee program.

We are constantly developing our sustainability commitment. Another country is now being added to our coffee program: Kenya! Our sustainability activities in Kenya have a long history. As part of our coffee program, we are now becoming active again in this region with new partners.

In an interview with LifeVERDE, Pablo speaks for Tchibo about the successes and challenges of the coffee program, regional differences in cultivation, and why patience is crucial for sustainable change.
Photo: LifeVERDE

Congrats to initiative for coffee&climate who has gained momentum, and has collaborated with 142,474 coffee farming households around the globe so far - facing complex challenges due to climate change. Tchibo is a founding member of the initiative and is represented on the Steering Committee.

We develop tailor-made programmes for each country, together with local people and partners. Why do we do this? Because every country has its own challenges. In our PoS flyer, we introduce you to different people who are part of our coffee program. You can find the flyer in our Tchibo shops.